Name: MANAGEMENT OF INTERMEDIATION ENTITIES
Code: 520103004
Type: Compulsory
ECTS: 6
Length of subject: Per term
Semester and course: 3rd Year - First term
Speciality:
Language: English
Mode of study: On-site class
Lecturer data: JIMÉNEZ MEDINA, MARÍA DEL PILAR
Knowledge area: Organización de Empresas
Department: Economía de la Empresa
Telephone:
Email: mpilar.jimenez@upct.es
Office hours and location:
Qualifications/Degrees:
Academic rank in UPCT: Profesora Asociada
Number of five-year periods: Not applicable due to the type of teaching figure
Number of six-year periods: No procede por el tipo de figura docente
Curriculum Vitae: Full Profile
[CB2 ]. Students are required to be able to apply their knowledge to their job or vocation in a professional manner, and to possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
[CG2 ]. Apply the principles of business organization and marketing in tourism institutions or destinations from an operational and strategic perspective.
[CE24 ]. Identify the operating procedures of tourism intermediation companies.
[CT5 ]. Putting the acquired knowledge into practice
1. Resolve the situation by integrating knowledge, skills and resources.
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. Examine the content of the main regulatory norms of tourist activities linked to this matter.
4. Check how identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies facilitate to improve relationships between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and clients.
Regulations for the classification of Tourism Intermediation Companies in the Region of Murcia. Information and Knowledge Society in Tourism Intermediation Companies. Travel Agency Models. Characteristics of Travel Agencies. Intermediation and sale of Accommodation and Restoration services. Intermediation in the reservation and sale of Tourist Packages. Intermediation in the reservation and sale of tourist services of Water Transport. Intermediation in the reservation and sale of tourist Air Transport services. Intermediation in the sale of other tourist services. Information technologies associated with the Intermediation of tourist services: GDSs, Amadeus.
U1. GENERAL ASPECTS OF INTERMEDIATION ENTITIES.
T1. Regulations that regulate AAVVs (Travel Agencies) and Reservation Centers in the Region of Murcia.
T2. Characteristics and operation of the AAVV. Information sources
T3. Basic documents and forms in an AAVV.
U2. INTERMEDIATION PROCESSESN
T4. Intermediation in the reservation and sale of Accommodation and Restaurant services.
T5. Intermediation in the reservation and sale of Tourist Packages created by other AAVVs.
T6. Intermediation in the reservation and sale of Air Transport in the AAVV.
T7. Intermediation in the reservation and sale of Aquatic Transportation services in the AAVV.
T8. Intermediation in the sale of other services offered in the AAVV.
T9. Information technologies associated with Intermediation: GDS, Amadeus.
Carrying out Case Studies and assumptions made throughout the course. Attendance at practical seminars taught by professionals from the Tourist Intermediation Sector.
Work will be proposed to be carried out by the students that reflect the contents learned in a theoretical way. An attempt will be made to organize online videoconferences or face-to-face workshops with professionals from the intermediation sector, and comments and discussions will be given in class about what was stated in the seminars.
Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual"), with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find recommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.
An attempt will be made to contact various professionals from the Tourism Intermediation Sector to hold online or face-to-face seminars with specific content on the topics explained during the theoretical lessons.
Class in conventional classroom: theory, problems, case studies, seminars, etc
Presentation of content by the teacher. Use of audiovisual media.
Resolution of doubts.
46
100
Class in the field or open classroom: practical classes
Activities of a practical nature will be carried out in the classroom applied to various relevant assumptions for
the understanding of the theoretical contents previously explained.
Exhibition of the works / reports in the classroom.
Practical classes will also be organized directly in intermediation companies. Exhibition of content related to the operation of GDS.
There will be an oral presentation of individual work before the rest of the classmates and the teacher.
Online or presential seminars will be held or practical classes will also be organized directly in intermediation companies.
14
100
Assessment activities (final assessment system)
Likewise, a final written test of individual type will be carried out on the theoretical contents and practical application object of the
subject.
1
100
Student work: study or individual or group work
An individual project will be developed during the course (6 hours)
Autonomous study of the student.
89
0
Evaluation of assignments / reports / studies
Evaluation of a proposed work during the course. It will be evaluated by means of a rubric, which will be published in Virtual Classroom.
The learning outcomes that you want to obtain with this activity are:
1. Apply the acquired knowledge to practice
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
15 %
Evaluation of practical activities
In all the subjects previously defined works will be carried out and exhibited individually and / or collectively and they will be carried out in the classroom itself. Everything will be done in English. It will be evaluated by means of a rubric, which will be
published in Virtual Classroom. To pass this part of the course it will be necessary to obtain a minimum score of 3 out of 10.
The learning outcomes that you want to obtain with this activity are:
1. Apply the acquired knowledge to practice
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
30 %
Individual or group presentation of assignments given
Oral presentation of a proposed work during the course. It will be evaluated by means of a rubric, which will be published in Virtual Classroom.
The learning outcomes that you want to obtain with this activity are:
1. Apply the acquired knowledge to practice
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
10 %
Individual final test
There will be a final exam. To pass this part of the course it will be necessary to obtain a minimum score of 4 out of 10.
The learning outcomes that you want to obtain with this activity are:
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
45 %
Evaluation of assignments / reports / studies
Evaluation of a proposed work during the course. It will be evaluated by means of a rubric, which will be published in Virtual Classroom.
The learning outcomes that you want to obtain with this activity are:
1. Apply the acquired knowledge to practice
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
15 %
Evaluation of practical activities
In all the subjects previously defined works will be carried out and exhibited individually and / or collectively and they will be carried out in the classroom itself. Everything will be done in English. It will be evaluated by means of a rubric, which will be
published in Virtual Classroom. To pass this part of the course it will be necessary to obtain a minimum score of 3 out of 10.
The learning outcomes that you want to obtain with this activity are:
1. Apply the acquired knowledge to practice
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
30 %
Individual or group presentation of assignments given
Oral presentation of a proposed work during the course. It will be evaluated by means of a rubric, which will be published in Virtual Classroom.
The learning outcomes that you want to obtain with this activity are:
1. Apply the acquired knowledge to practice
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
10 %
Individual final test
There will be a final exam. To pass this part of the course it will be necessary to obtain a minimum score of 4 out of 10.
The learning outcomes that you want to obtain with this activity are:
2. Develop and manage the key operational processes of companies linked to the organization and sale of tourist trips, leisure activities and other complementary products.
3. To delve into the content of the main regulations governing tourist activities related to this matter.
4. Check how the identification, segmentation and relationship with the client becomes a strategic criterion.
5. Analyze the different tools that new technologies provide to improve relations between intermediaries and clients.
6. Analyze the tools that new technologies provide to improve relationships between companies and customers.
45 %
Control and follow up. The monitoring of learning will be carried out by carrying out the following activities:
- Participation of the student in the theoretical and practical classes.
- Resolution of practical cases throughout the course individually and in groups.
- Tutoring throughout the course of the final individual / collective work.
- Theoretical-practical exam type multiple choice. The characteristics of the same, as well as the date, time and place of realization, will appear in the call that will be published in the Services Portal with a minimum of ten business days in advance with respect to the first day of the examination period of each call of agreement with Regulation of the UPCT Evaluation Tests. The tests (exams, consultations in class, solving exercises and cases, etc.) make it possible to detect possible gaps and consolidate the most important concepts of the subject.
To pass a call, it will be necessary to have obtained a final grade equal to or greater than 5 calculated from the grades obtained in each evaluation activity with the corresponding weighting. The student must obtain a minimum grade in the "Evaluation of practical activities" 3 points out of 10 and in the activity "Exam" it will be necessary to obtain 4 points out of 10. Once these minimum values are exceeded or equaled, the student will not have to perform these evaluation activities again, unless the student voluntarily does so, de facto renouncing the grade obtained in the continuous evaluation system.
Author: ALBERT PIÑOLE, I; ESTRADA ALONSO, A.
Title: Intermediación Turística
Editorial: Editorial UOC
Publication Date: 2010
ISBN: ISBN 978-84-692-8652-4
Author: CABARCOS NOVÁS N
Title: Venta de Servicios y Productos Turísticos.
Editorial: Editorial Ideaspropias
Publication Date: 2007
ISBN: ISBN: 978-84-9839-100-8
-SCIENTIFIC JOURNALS OF TOURIST INFORMATION OF A GENERIC NATURE.
-SPECIALIZED SCIENTIFIC JOURNALS IN THE INTERMEDIATION BUSINESSES SECTOR.
-MATERIAL AVAILABLE IN THE SUBJECT'S VIRTUAL CLASSROOM.