Name: TOURISM MARKET STRUCTURE
Code: 520102004
Type: Compulsory
ECTS: 6
Length of subject: Per term
Semester and course: 2nd Year - Second term
Speciality:
Language: English
Mode of study: On-site class
Lecturer data: NAVARRO AZORÍN, JOSÉ MIGUEL
Knowledge area: Economía Aplicada
Department: Economía, Contabilidad y Finanzas
Telephone: 968325664
Email: jmiguel.navarro@upct.es
Office hours and location:
lunes - 11:00 / 13:00
EDIFICIO CIM - FCCE, planta 2, Despacho 2.31
Se recomienda enviar un e-mail previo para concertar la tutoría.
jueves - 11:00 / 13:00
EDIFICIO CIM - FCCE, planta 2, Despacho 2.31
Qualifications/Degrees:
Academic rank in UPCT: Profesor Titular de Universidad
Number of five-year periods: 5
Number of six-year periods: 1 de investigación y 1 de transferencia
Curriculum Vitae: Full Profile
[CB1 ]. Students are required to show they possess and understand knowledge in an area of study that starts from the base of general secondary education, and that they are at a level which includes aspects that imply knowledge coming from the forefront of their field of study.
[CB3 ]. Students are required to have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant issues of a social, scientific or ethical nature.
[CG1 ]. To search, collect, manage and prepare technical reports on tourism in the economic environment.
[CE3 ]. To analyze different tourism flows, their structure and specialization.
[CT2 ]. Team work
[CT4 ]. Using information resources responsibly
1. Reconocer el valor de la información, identificar las fuentes de información básicas y realizar búsquedas en recursos de información generales.
2. Diferenciar qué es trabajar en equipo y qué no, identificando tareas intermedias, asignando roles, delimitando normas de funcionamiento, distribuyendo tareas, concretando objetivos básicos y estableciendo estrategias simples para lograrlos, con el objetivo de sentar las bases de la responsabilidad individual y grupal.
3. Manejar informes técnicos sobre turismo
4. Identificar las principales instituciones públicas y privadas que intervienen en el mercado turístico internacional.
5. Describir las principales características de los flujos turísticos internacionales.
6. Valorar el peso relativo de las diferentes tipologías turísticas sobre la economía
7. Reconocer los elementos básicos de la política turística.
Análisis de la dimensión económica del turismo. Estructura de los flujos turísticos: descripción, tendencias y perspectivas, determinantes. Demanda turística: motivaciones del consumidor y productos turísticos, segmentación de la demanda. Oferta turística: organización de la cadena de oferta, principales agentes y subsectores. Política turística: papel del sector público en el sector turístico, marco institucional, política y planificación turística. El futuro del turismo: ciclo de vida del destino y factores de cambio.
UNIT 1: The Economic Dimension of Tourism
A. Key concepts and definitions
B. Destinations and touristic flows: a global view
C. The economic impact of tourism
UNIT 2: Tourism Demand, Supply and Markets
A. Tourism demand: Why do turists travel? Factors influencing demand. Understanding the tourist as a consumer.
B. The tourism industry: Understanding tourism supply. Travel intermediaries. Transporting the tourist. Visitor attractions. Accommodation and hospitality services.
UNIT 3: Tourism Policy and Planning
A. The role of the public sector in tourism and the public policy framework for tourism
B. The future of tourism
UNIT 1
1) Who is a tourist? Applying the standard definition of tourist to specific cases 2) The tourism system: Characterizing a destination under the Leiper framework 3) How to read and interpret a study of economic impact of tourism
UNIT 2
1) Identifying the drivers of tourism demand 2) The motivations of specific groups of tourists: designing the best travel experience 3) The role of tourism intermediaries: designing your own tour package 4) Analysis of visitor attractions 5) The environmental impact of transportation 6) Grading hospitality establishments: formal vs informal grading systems
UNIT 3
1) Analysing the institutional framework for tourism in your country/region 2) Class discussion: A closer look at the local tourism market and its future.
Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual"), with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find recommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.
Class in conventional classroom: theory, problems, case studies, seminars, etc
Classroom lectures usually focused on theoretical contents of the course. Case studies and seminars on specific issues.
Competences: all.
Learning outcomes: R3, R4, R5, R6, R7.
56
100
Assessment activities (continuous assessment system)
Mid-term exams scheduled during the course. Submission of short essays/assigments (individually or in group). Presentation to the class of individual/group assignments.
Competences: all.
Learning outcomes: all.
4
100
Assessment activities (final assessment system)
Activities related to the final assessment system described in the corresponding section in this document.
Competences: all.
Learning outcomes: all.
2
100
Tutorials
Tutorial teaching delivered following the usual lecture delivered. Aims to be remedial teaching for students with difficulties or problems in understanding the contents of the lecture.
Competences: all.
Learning outcomes: all.
4
50
Student work: study or individual or group work
Carrying out short essays/presentations on topics proposed throughout the course. Individual work by the student at home.
Competences: all.
Learning outcomes: all.
84
0
Evaluation of assignments / reports / studies
Individual and/or group work on issues related to the course contents such as case studies. Written assignments are expected to be short essays of approximately 500 words. Presentations to the class will be 5-10 minutes maximum and may be supported by slides.
Assessment will be based on an evaluation rubric that will be made available through Aula Virtual.
Competences: all.
Learning outcomes: all.
30 %
Evaluation of practical activities
Coursework (regurlarly proposed exercises and activitivies such as short questionaires to be solved in class).
Assessment will be based on an evaluation rubric made available through Aula Virtual.
Competences: CE3.
Learning outcomes: R4, R5, R6, R7.
10 %
Individual final test
Two mid-term exam consisting of approximately 15-25 multiple choice questions each. Each question will have 1 correct answer out of 3 choices offered. Negative marking is not applicable so not deduction will be applied for wrong answers. Each quiz will have a weight of 25% on the final grade.
Competences: CE3.
Learning outcomes: R4, R5, R6, R7.
50 %
Attendance and participation in classes
It is expected students show an active involvement in class.
Assessment will be based on an evaluation rubric made available through Aula Virtual.
Competences: all.
Learning outcomes: all.
10 %
Evaluation of assignments / reports / studies
Individual and/or group work on issues related to the course contents such as practical cases.
Assessment will be based on the evaluation rubric used for the E1-Evaluation of assignments/reports/studies activity within the Continuous Assessment System.
This evaluation activity corresponds to the E1-Evaluation of assignments/reports/studies activity scheduled in the Continuous Assessment System.
Competences: all.
Learning outcomes: all.
30 %
Evaluation of practical activities
Written resolution of two questions or short cases that will proposed to the student.
Assessment will be based on the evaluation rubric used for the E1-Evaluation of assignments/reports/studies activity within the Continuous Assessment System.
This evaluation activity corresponds to the E2-Evaluation of practical activities scheduled in the Continuous Evaluation System.
Competences: CE3.
Learning outcomes: R4, R5, R6, R7.
10 %
Individual or group presentation of assignments given
Oral presentation (max. 10 minutes) and debate (max. 5 minutes) of a topic. The student can freely choose the topic, that is expected to be related to the contents of the course.
Assessment will be based on the evaluation rubric used for the E6-Attendance and participation in classes within the Continuous Assessment System.
This evaluation activity corresponds to the E6-Attendance and participation in classes scheduled in the Continuous Assessment System.
Competences: all.
Learning outcomes: all.
10 %
Individual final test
Exam consisting of approximately 30-45 multiple choice questions. Each question will have 1 correct answer out of 3 choices offered. Negative marking is not applicable so not deduction will be applied for wrong answers.
This evaluation activity corresponds to the E5-Exams evaluation activity scheduled in the Continuous Assessment System.
The quiz wlll be divided into two parts corresponding to each of the mid-term exams of the Continuous Assessment System (each part will have a weight of 25% on the final grade of the course).
Competences: CE3.
Learning outcomes: R4, R5, R6, R7.
50 %
Author: Page, Stephen J.
Title: Tourism: a modern synthesis
Editorial: Cengage Learning EMEA
Publication Date: 2014
ISBN: 9781408088432
Author: Holloway, J. Chris and Humphreys, Claire
Title: The Business of Tourism
Editorial: SAGE Publications
Publication Date: 2020
ISBN: 9781526459442
The course material consists mainly of PowerPoint presentations and readings from the textbooks chapters. The PowerPoint presentations will be made available before the respective classes had taken place. Students are expected to visit Aul@ Virtual regularly to keep abreast of course evolutions as any important messages will be uploaded to the portal.