Name: TOURISM MARKET STRUCTURE
Code: 520102004
Type: Compulsory
ECTS: 6
Length of subject: Per term
Semester and course: 2nd Year - Second term
Speciality:
Language: English
Mode of study: On-site class
Lecturer data: NAVARRO AZORÍN, JOSÉ MIGUEL
Knowledge area: Economía Aplicada
Department: Economía, Contabilidad y Finanzas
Telephone: 968325664
Email: jmiguel.navarro@upct.es
Office hours and location:
lunes - 11:00 / 13:00
EDIFICIO DE LA FACULTAD CC EMPRESA, planta 2, Despacho 2.31
Se recomienda enviar un e-mail previo para concertar la tutoría.
jueves - 11:00 / 13:00
EDIFICIO DE LA FACULTAD CC EMPRESA, planta 2, Despacho 2.31
Qualifications/Degrees:
Academic rank in UPCT: Profesor Titular de Universidad
Number of five-year periods: 5
Number of six-year periods: 1 de investigación y 1 de transferencia
Curriculum Vitae: Full Profile
[CB3 ]. Students are required to have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant issues of a social, scientific or ethical nature.
[CG1 ]. To search, collect, manage and prepare technical reports on tourism in the economic environment.
[CE3 ]. To analyze different tourism flows, their structure and specialization.
[CT4 ]. Using information resources responsibly
R1. Recognize the value of information, identify basic sources of information and perform searches in general information resources.
R2. Differentiate what is teamwork and what is not, identifying intermediate tasks, assigning roles, defining operating rules, distributing tasks, specifying basic objectives and establishing simple strategies to achieve them, in order to lay the foundations of individual and group responsibility.
R3. Manage technical reports on tourism.
R4. Identify the main public and private institutions involved in the international tourism market.
R5. Describe the main characteristics of international tourism flows.
R6. Assess the relative weight of the different types of tourism on the economy.
R7. Recognize the basic elements of tourism policy.
Analysis of the economic dimension of tourism. Structure of tourism flows: description, trends and perspectives, determinants. Tourism demand: consumer motivations and tourism products, demand segmentation. Tourism supply: organization of the supply chain, main agents and subsectors. Tourism policy: role of the public sector in the tourism sector, institutional framework, tourism policy and planning. The future of tourism: destination life cycle and factors of change.
UNIT 1: The Economic Dimension of Tourism
A. Key concepts and definitions
B. Destinations and touristic flows: a global view
C. The economic impact of tourism
UNIT 2: Tourism Demand, Supply and Markets
A. Tourism demand: Why do turists travel? Factors influencing demand. Understanding the tourist as a consumer.
B. The tourism industry: Understanding tourism supply. Travel intermediaries. Transporting the tourist. Visitor attractions. Accommodation and hospitality services.
UNIT 3: Tourism Policy and Planning
A. The role of the public sector in tourism and the public policy framework for tourism
B. The future of tourism
UNIT 1
1) Access to statistical information sources on tourism. 2) How to read and interpret a study of economic impact of tourism. 3) Follow-up and discussion of news related to contents of the unit.
UNIT 2
1) Selling the touristic product: identification of the tourist profile. 2) Follow-up and discussion of news related to contents of the unit.
UNIT 3
1) Follow-up and discussion of news related to contents of the unit. 2) A closer look at the local touristic market and its future.
Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual"), with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find recommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.
Theory class: Activities consisting of training sessions to develop theoretical knowledge based on concepts and theories
Classroom lectures usually focused on theoretical contents of the course. Case studies and seminars on specific issues. Competences: all. Learning outcomes: R3, R4, R5, R6, R7.
56
100
Problem solving class: Activities consisting of training sessions to develop practical or applied knowledge based on problem solving exercises, or practical cases
Classroom activities focused on practical issues related to the contents of the course.
0
100
Laboratory or field practice class: Activities aimed at developing practical or applied skills by the student supervised by a remote teacher
Classroom activities focused on practical issues related to the contents of the course.
0
100
Practical class in the computer room: Activities for the acquisition of certain skills through the use of specific software
0
100
Seminars, tutorials led by teaching staff, conferences, visits, round tables, etc .: Activities to develop theoretical, practical or applied knowledge based on specific topics or views of the profession
Mid-term exams scheduled during the course. Submission of short essays/assigments (individually or in group). Presentation to the class of individual/group assignments. Competences: all. Learning outcomes: all.
4
100
Assessment activities (final assessment system)
Activities related to the final assessment system described in the corresponding section in this document. Competences: all. Learning outcomes: all.
2
100
Tutorials: Individual or in groups, will serve to advise, resolve any doubts, guide, monitor work or the knowledge acquired
Tutorial teaching delivered following the usual lecture delivered. Aims to be remedial teaching for students with difficulties or problems in understanding the contents of the lecture. Competences: all. Learning outcomes: all.
4
50
Carrying out individual or group assignments: Autonomous and / or collaborative learning to develop theoretical, practical or applied knowledge by carrying out projects, practice reports and / or assignments
Carrying out short essays/presentations on topics proposed throughout the course. Individual work by the student at home. Competences: all. Learning outcomes: all.
84
0
Evaluation of assignments / reports / studies
Individual and/or group work on issues related to the course contents such as case studies. Written assignments are expected to be short essays of approximately 500 words. Presentations to the class will be 5-10 minutes maximum and may be supported by slides. Assessment will be based on an evaluation rubric that will be made available through Aula Virtual. Competences: all. Learning outcomes: all.
30 %
Evaluation of practical activities
Coursework (regurlarly proposed exercises and activitivies such as short questionaires to be solved in class). Assessment will be based on an evaluation rubric made available through Aula Virtual. Competences: CE3. Learning outcomes: R4, R5, R6, R7.
10 %
Individual final test
Two mid-term exam consisting of approximately 15-25 multiple choice questions each. Each question will have 1 correct answer out of 3 choices offered. Negative marking is not applicable so not deduction will be applied for wrong answers. Each quiz will have a weight of 25% on the final grade. Competences: CE3. Learning outcomes: R4, R5, R6, R7.
50 %
Attendance and participation in classes
It is expected students show an active involvement in class. Assessment will be based on an evaluation rubric made available through Aula Virtual. Competences: all. Learning outcomes: all.
10 %
Evaluation of assignments / reports / studies
Individual and/or group work on issues related to the course contents such as practical cases. Assessment will be based on the evaluation rubric used for the E1-Evaluation of assignments/reports/studies activity within the Continuous Assessment System. This evaluation activity corresponds to the E1-Evaluation of assignments/reports/studies activity scheduled in the Continuous Assessment System. Competences: all. Learning outcomes: all.
30 %
Evaluation of practical activities
Written resolution of two questions or short cases that will proposed to the student. Assessment will be based on the evaluation rubric used for the E1-Evaluation of assignments/reports/studies activity within the Continuous Assessment System. This evaluation activity corresponds to the E2-Evaluation of practical activities scheduled in the Continuous Evaluation System. Competences: CE3. Learning outcomes: R4, R5, R6, R7.
10 %
Individual or group presentation of assignments given
Oral presentation (max. 10 minutes) and debate (max. 5 minutes) of a topic. The student can freely choose the topic, that is expected to be related to the contents of the course. Assessment will be based on the evaluation rubric used for the E6-Attendance and participation in classes within the Continuous Assessment System. This evaluation activity corresponds to the E6-Attendance and participation in classes scheduled in the Continuous Assessment System. Competences: all. Learning outcomes: all.
10 %
Individual final test
Exam consisting of approximately 30-45 multiple choice questions. Each question will have 1 correct answer out of 3 choices offered. Negative marking is not applicable so not deduction will be applied for wrong answers. This evaluation activity corresponds to the E5-Exams evaluation activity scheduled in the Continuous Assessment System. The quiz wlll be divided into two parts corresponding to each of the mid-term exams of the Continuous Assessment System (each part will have a weight of 25% on the final grade of the course). Competences: CE3. Learning outcomes: R4, R5, R6, R7.
50 %
Author: Page, Stephen J.
Title: Tourism: a modern synthesis
Editorial: Cengage Learning EMEA
Publication Date: 2014
ISBN: 9781408088432
Author: Holloway, J. Chris and Humphreys, Claire
Title: The Business of Tourism
Editorial: SAGE Publications
Publication Date: 2020
ISBN: 9781526459442
The course material consists mainly of PowerPoint presentations and readings from the textbooks chapters. The PowerPoint presentations will be made available before the respective classes had taken place. Students are expected to visit Aul@ Virtual regularly to keep abreast of course evolutions as any important messages will be uploaded to the portal.