Name: TOURISM MARKET STRUCTURE
Code: 520102004
Type: Compulsory
ECTS: 6
Length of subject: Per term
Semester and course: 2nd Year - Second term
Speciality:
Language: English
Mode of study: On-site class
Lecturer data: NAVARRO AZORÍN, JOSÉ MIGUEL
Knowledge area: Economía Aplicada
Department: Economía, Contabilidad y Finanzas
Telephone: 968325664
Email: jmiguel.navarro@upct.es
Office hours and location:
lunes - 11:00 / 13:00
EDIFICIO DE LA FACULTAD CC EMPRESA, planta 2, Despacho 2.31
Se recomienda enviar un e-mail previo para concertar la tutoría.
jueves - 11:00 / 13:00
EDIFICIO DE LA FACULTAD CC EMPRESA, planta 2, Despacho 2.31
Qualifications/Degrees:
Academic rank in UPCT: Profesor Titular de Universidad
Number of five-year periods: 4
Number of six-year periods: 1 de investigación y 1 de transferencia
Curriculum Vitae: Full Profile
[CB3 ]. Students are required to have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant issues of a social, scientific or ethical nature.
[CG1 ]. To search, collect, manage and prepare technical reports on tourism in the economic environment.
[CE3 ]. To analyze different tourism flows, their structure and specialization.
[CT4 ]. Using information resources responsibly
1. Utilizar con solvencia los recursos de la información
2. Manejar informes técnicos sobre turismo
3. Identificar las principales instituciones públicas y privadas que intervienen en el mercado turístico internacional.
4. Describir las principales características de los flujos turísticos internacionales.
5. Valorar el peso relativo de las diferentes tipologías turísticas sobre la economía
6. Reconocer los elementos básicos de la política turística
Análisis de la dimensión económica del turismo. Estructura de los flujos turísticos: descripción, tendencias y perspectivas, determinantes. Demanda turística: motivaciones del consumidor y productos turísticos, segmentación de la demanda. Oferta turística: organización de la cadena de oferta, principales agentes y subsectores. Política turística: papel del sector público en el sector turístico, marco institucional, política y planificación turística. El futuro del turismo: ciclo de vida del destino y factores de cambio.
UNIDAD 1: LA DIMENSIÓN ECONÓMICA DEL TURISMO
A. Conceptos clave y definiciones
B. Una visión global de los flujos y destinos turísticos
C. El impacto económico del turismo
UNIDAD 2: DEMANDA Y OFERTA TURÍSTICAS
A. La demanda turística: ¿Por qué viajan los turistas? Factores que influyen en la demanda. El turista como consumidor.
B. La industria turística: Elementos clave de la oferta turística. Intermediarios turísticos. Transporte y turismo. Elementos de atracción turística. Servicios de alojamiento y restauración. Nuevas tecnologías en el turismo.
UNIDAD 3: POLÍTICA TURÍSTICA
A. Sector público y turismo: El papel del sector público en el turismo. Elaboración de políticas turísticas. Marco institucional de la política turística.
B. El futuro del turismo: Ciclo de vida de los destinos turísticos. "Overtourism" y sostenibilidad. Factores impulsores del cambio.
UNIDAD 1: LA DIMENSIÓN ECONÓMICA DEL TURISMO
1) Discusión y debate en clase de noticias de prensa y otras cuestiones relacionadas con los contenidos de la unidad temática. 2) Seminario: ¿Cómo acceder a la información estadística sobre la actividad turística? 3) Seminario: ¿Cómo leer un estudio de impacto económico?
UNIDAD 2: DEMANDA Y OFERTA TURÍSTICA.
1) Discusión y debate en clase de noticias de prensa y lecturas relativas a los contenidos de la unidad temática. 2) Seminario: ¿Cómo identificar el perfil del turista? Segmentación de mercados. 3) Seminario: Análisis de productos y mercados turísticos innovadores.
UNIDAD 3: POLÍTICAS TURÍSTICAS
1) Discusión y debate en clase de noticias y lecturas relacionadas con los contenidos de la unidad temática. 2) Seminario: El futuro del sector turístico regional y local.
Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual"), with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find recommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.
Theory class: Activities consisting of training sessions to develop theoretical knowledge based on concepts and theories
Classroom lectures usually focused on theoretical contents of the course.
40
100
Problem solving class: Activities consisting of training sessions to develop practical or applied knowledge based on problem solving exercises, or practical cases
0
100
Laboratory or field practice class: Activities aimed at developing practical or applied skills by the student supervised by a remote teacher
Classroom activities focused on practical issues related to the contents of the course.
16
100
Practical class in the computer room: Activities for the acquisition of certain skills through the use of specific software
0
100
Seminars, tutorials led by teaching staff, conferences, visits, round tables, etc .: Activities to develop theoretical, practical or applied knowledge based on specific topics or views of the profession
0
100
Assessments (continuous assessment system): speaking or writing tests, presentations, individually or in groups, which should include the knowledge acquired in the classes. Formative and summative assessment activities are included here
Mid-term exams scheduled during the course.
4
100
Assessments (final assessment system): speaking or writing tests, individually or in groups, which should include the knowledge acquired in the classes. Summative evaluation is included
Taking the mid-term (or final) exams.
0
100
Tutorials: Individual or in groups, will serve to advise, resolve any doubts, guide, monitor work or the knowledge acquired
Tutorial teaching delivered following the usual lecture delivered. Aims to be remedial teaching for students with difficulties or problems in understanding the contents of the lecture.
4
50
Carrying out individual or group assignments: Autonomous and / or collaborative learning to develop theoretical, practical or applied knowledge by carrying out projects, practice reports and / or assignments
Carrying out short essays on topics proposed throughout the course.
20
0
Individual study: Time dedicated to studying the subject
Individual work by the student at home.
66
0
Evaluation of assignments / reports / studies
Individual and/or group work on issues related to the course contents such as practical cases. For each assignment it is expected the students deliver a short essay of approximately 500-700 words. Assessment will be based on an evaluation rubric that will be made available through Aula Virtual at the start of the course. This evaluation activity is intended to assess the following learning outcomes: R1, R2.
30 %
Evaluation of practical activities
Coursework (regurlarly proposed exercises and activitivies) and other mid-term evaluations (short questionaires to be solved in class). Assessment will be based on an evaluation rubric made available through Aula Virtual at the start of the course. These activities will serve to evaluate the following learning outcomes: R1, R2, R6.
10 %
Individual final test
Two mid-term exam consisting of approximately 15-25 multiple choice questions each. Each question will have 1 correct answer out of 3 choices offered. Negative marking is not applicable so not deduction will be applied for wrong answers. Each quiz will have a weight of 25% on the final grade. Exams will evaluate the following learning outcomes: R3, R4, R5, R6.
50 %
Attendance and participation in classes
It is expected students show an active involvement in class. Assessment will be based on an evaluation rubric made available through Aula Virtual at the start of the course. These activities will serve to evaluate the following learning outcomes: R1, R2, R3, R4, R5, R6.
10 %
Evaluation of assignments / reports / studies
Individual and/or group work on issues related to the course contents such as practical cases. Assessment will be based on the evaluation rubric used for the E1-Evaluation of assignments/reports/studies activity within the Continuous Assessment System. This evaluation activity corresponds to the E1-Evaluation of assignments/reports/studies activity scheduled in the Continuous Assessment System. This evaluation activity is intended to assess the following learning outcomes: R1, R2.
30 %
Evaluation of practical activities
Written resolution of two questions or short cases that will proposed to the student. Assessment will be based on the evaluation rubric used for the E1-Evaluation of assignments/reports/studies activity within the Continuous Assessment System. This evaluation activity corresponds to the E2-Evaluation of practical activities scheduled in the Continuous Evaluation System. This activity will serve to evaluate the following learning outcomes: R1, R2, R6.
10 %
Individual or group presentation of assignments given
Oral presentation (max. 10 minutes) and debate (max. 5 minutes) of a topic. The student can freely choose the topic, that is expected to be related to the contents of the course. Assessment will be based on the evaluation rubric used for the E6-Attendance and participation in classes within the Continuous Assessment System. This evaluation activity corresponds to the E6-Attendance and participation in classes scheduled in the Continuous Assessment System. This activity will evaluate the following learning outcomes: R1, R2, R3, R4, R5, R6.
10 %
Individual final test
Exam consisting of approximately 30-45 multiple choice questions. Each question will have 1 correct answer out of 3 choices offered. Negative marking is not applicable so not deduction will be applied for wrong answers. This evaluation activity corresponds to the E5-Exams evaluation activity scheduled in the Continuous Assessment System. The quiz wlll be divided into two parts corresponding to each of the mid-term exams of the Continuous Assessment System (each part will have a weight of 25% on the final grade of the course). These evaluation activities will evaluate the following learning outcomes: R3, R4, R5, R6.
50 %
Author: Page, Stephen J.
Title: Tourism: a modern synthesis
Editorial: Cengage Learning EMEA
Publication Date: 2014
ISBN: 9781408088432
Author: Holloway, J. Chris and Humphreys, Claire
Title: The Business of Tourism
Editorial: SAGE Publications
Publication Date: 2020
ISBN: 9781526459442
The course material consists mainly of PowerPoint presentations and readings from the textbooks chapters. The PowerPoint presentations will be made available before the respective classes had taken place. Students are expected to visit Aul@ Virtual regularly to keep abreast of course evolutions as any important messages will be uploaded to the portal.