Name: STRATEGIC MANAGEMENT
Code: 510203002
Type: Compulsory
ECTS: 6
Length of subject: Per term
Semester and course: 3rd Year - First term
Speciality:
Language: English
Mode of study: On-site class
Lecturer data: MARTÍNEZ MARTÍNEZ, AURORA
Knowledge area: Organización de Empresas
Department: Economía de la Empresa
Telephone: 968325616
Email: aurora.martinez@upct.es
Office hours and location:
viernes - 10:00 / 12:00
EDIFICIO CIM - FCCE, planta 2, Despacho 2.26
Tutorials will be carried out by request of the student sending an email to aurora.martinez@upct.es
Qualifications/Degrees:
PhD in Economy and Business Management from Technical University of Cartagena (SPAIN) - 2011
Academic rank in UPCT: Catedrática de Universidad
Number of five-year periods: 2
Number of six-year periods: 2 de investigación
Curriculum Vitae: Full Profile
Responsible for the groups: G1
Lecturer data: CEGARRA NAVARRO, JUAN GABRIEL
Knowledge area: Organización de Empresas
Department: Economía de la Empresa
Telephone: 968325788
Email: juan.cegarra@upct.es
Office hours and location:
martes - 10:30 / 12:30
EDIFICIO CIM - ETSAE, planta 2, Despacho IT2
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Qualifications/Degrees:
Academic rank in UPCT: Catedrático de Universidad
Number of five-year periods: 5
Number of six-year periods: 4 de investigación y 1 de transferencia
Curriculum Vitae: Full Profile
1. Lead organizations
2. Use the strategic planning process and develop it in organizations
3. Examine competitive environments to make decisions
4. Present the skills and aptitudes of a manager of an organization
5. Propose solutions to business competitiveness problems
6. Establish a balanced scorecard in an organization
7. Propose a "Strategic Plan" and generate organizational knowledge
Fundamentos de la Dirección Estratégica: Introducción a la estrategia. La misión y los objetivos de la empresa. Análisis Estratégico: Análisis del entorno. Análisis de los competidores y mercados. Análisis de los recursos y capacidades estratégicos. La Elección Estratégica: Análisis y diagnóstico estratégico. Búsqueda de posibilidades estratégicas. Implantación de la Estrategia: Tecnología y estrategia. Sistemas de planificación y control estratégico.
Teaching Unit I. Introduction to the general analysis of strategic management.
UNIT 1 (U1) FUNDAMENTALS OF STRATEGIC MANAGEMENT: INTRODUCTION, MISSION, VISION AND OBJECTIVES.
1.1.- The concept of Strategic Management.
1.2.- The process of Strategic Management.
1.3.- Company orientation.
1.4.- Mission and Vision.
1.5.- Strategic objetives.
Teaching Unit II. -Study of the competitiveness of the company.
UNIT 2 (U2) GENERAL ENVIRONMENT AND COMPETITIVE ENVIRONMENT.
2.1.- Analysis of the general environment.
2.2.- Industrial Districts.
2.3.- Analysis of the competitive environment: Limitations of the five-forces model.
2.4.- Industry segmentation: Strategic groups.
2.5.- Porter¿s diamond model.
UNIT 3 (U3) INTERNAL ANALYSIS.
3.1.- Internal diagnosis: functional and strategic analysis.
3.2.- The Value Chain.
3.3.- Analysis of resources and capabilities.
3.4.- Introduction Management of Intangibles.
3.4.- SWOT and CAME analysis.
UNIT 4 (U4) COMPETITIVE ADVANTAGES AND STRATEGIES.
4.1.- Concept of competitive advantage.
4.2.- Creation of competitive advantages.
4.3.- Other models of competitive strategy:Business Model, The Strategy Clock Blue Ocean
Strategy.
4.4.- Technology and business strategy.
4.5.- Competitive strategies based on technology.
Teaching Unit III.- Study of competitive strategy in the company.
UNIT 5 (U5) The Directions For Strategic Development.
5.1.- Generic Strategies of Porter.
5.2.- Expansion Strategy.
5.3.- Development Strategies: Diversification and Integration.
5.4.- Methods of development. Alliances and Cooperation between firms.
5.5. Sustainability strategies: corporate social responsibility, circular economy.
UNIT 6 (U6) INTERNATIONALISATION STRATEGY.
6.1.- The multinational firm.
6.2.- Global competition: determinant factors and strategies.
6.3.- Entry strategies for international markets.
6.4.- Managing a multinational firm.
UNIT 7 (U7) PLANNING, APPLICATION AND STRATEGIC CONTROL.
7.1.- The process of evaluating and selecting strategies.
7.2.- Strategy implementation.
7.3.- Organisational Culture.
7.4.- Strategic planning.
7.5.- Strategic control.
Teaching Unit I. Introduction to the general analysis of strategic management.
INTRODUCTION TO THE STRATEGIC PROCESS, THE THEORY AND THE CASES: Make an introduction to know the importance of the strategic process. ANALYSIS OF DIFFERENT COMPETITIVE ENVIRONMENTS: Analyze the main characteristics of different competitive environments. STUDY OF THE INDUSTRIAL SECTORS. APPLICATION TO A SECTOR: Analyze an industrial sector according to its type and degree of diversification. 5 PORTER COMPETITIVE FORCES: Identify a sector of activity and proceed to apply the model. ANALYSIS OF THE VALUE CHAIN: establish the value chains existing in a specific activity.
Teaching Unit II. -Study of the competitiveness of the company.
PORTFOLIO BUSINESS ANALYSIS: conduct a strategic analysis and diagnosis of the business lines of a business group. COMPETITIVENESS VERSUS PRODUCTIVITY: Shows the student the conceptual differences and their application. TECHNOLOGY AND COMPETITIVENESS: correct management of innovation. INNOVATION: analysis of innovation classes. DIAGNOSIS OF THE TECHNOLOGICAL INTENSITY OF COMPANIES: Study the degree of technology in the sector and its application to a company
Didactic Unit III.- Study of competitive strategy in the company.
GENERIC BUSINESS STRATEGIES: Practical application of the most appropriate strategy for each proposed scenario. PLANNING AND STRATEGIC CONTROL: Design an adequate planning and control process.
Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual") under the "Act in an Emergency" section, "Technical Guides" tab, with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find, in the "Act in an Emergency", sectionrecommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.
Class in conventional classroom: theory, problems, case studies, seminars, etc
Presentation of concepts, explanation of content Practical and problem classes (in traditional classroom, computer classroom, laboratory, etc.)
This activity is carried out during the teaching period.
57
100
Continuous assessment activities during class hours.
Formative and summative evaluation activities.
This activity is carried out during the teaching period.
3
100
Final and ongoing assessment activities outside class hours.
Assessments (final assessment system).
This activity may be carried out during the teaching period as continuous assessment and/or during the official final assessment period.
3
100
Tutorials
Tutoring and direction activities.
2
50
Student work: study or individual or group work
Autonomous work of students (study, preparation of assignments and reports, etc.)
Individual study: Time dedicated to studying the subject.
85
0
Spoken or written exams
Exam of the contents of the subject.
To take into account evaluative activity, a minimum mark of up to 4 points out of 10 is required in the evaluative activity that
corresponds to the final evaluation system.
The evaluation activity in which the student obtains a mark equal to or greater than the minimum required will not have to be done again in the final evaluation unless the student voluntarily renounces the mark obtained in the continuous evaluation.
Evaluated learning outcomes: 1, 2, 3, 4, 5, 6 and 7.
The exam will consist of answering a certain number of multiple-choice questions with four options and only one answer is correct. For every three questions answered incorrectly, a correctly answered question will be subtracted and the penalty will be applied proportionally, taking into account all the incorrect answers.
This activity may be carried out during the teaching period as continuous assessment and/or during the official final assessment period.
60 %
Participation and involvement in the teaching-learning process
Evaluation of the individual activities.
Principally, the ability to apply knowledge to practice and the ability to analyse are evaluated.
Students must obtain a minimum of 3 points out of 10.
Evaluated learning outcomes: 1, 2, 3, 4, 5, 6, 7.
The evaluation activities in which students obtain a mark equal to or greater than the minimum required will not have to be done again for the final evaluation unless the student voluntarily renounces the mark obtained in the continuous evaluation.
This activity is carried out during the teaching period.
30 %
Evaluation of assignments and reports on practical sessions (final product, follow-up and contribution in the case of group work)
Presentation and defence of practices and cases.
Evaluation of the individual activities. Principally, the ability to apply knowledge to practice and the ability to analyse are evaluated.
Evaluated learning outcomes: 1, 2, 3, 4, 5, 6, 7.
The evaluation activities in which students obtain a mark equal to or greater than the minimum required will not have to be done again for the final evaluation unless the student voluntarily renounces the mark obtained in the continuous evaluation.
Activity to be completed in class orally and/or through video.
10 %
Assessment schedule:
¿ Assessment of individual and/or group written assignments, reports, and/or studies (30%): continuous assessment activity carried out during the teaching period through the completion and submission of individual and/or group assignments, reports, practical cases and studies.
¿ Individual and/or group presentation and defense of projects, reports, and/or studies (10%): continuous assessment activity carried out during the teaching period through the presentation and defense of assignments, reports, practical cases and studies.
¿ Spoken or written exams (60%): assessment activity that may be carried out during the teaching period as continuous assessment and/or during the official final assessment period.
Recovery of assessment activities
Students who do not pass or do not complete any assessment activity may recover it in the ordinary and extraordinary assessment periods through an equivalent activity with the same weighting:
¿ Assessment of individual and/or group written assignments, reports, and/or studies (30%): students who have not passed or have not completed this activity during the teaching period may recover it in the ordinary and extraordinary assessment periods. To do so, they will have to complete, in addition to the final exam, a practical exercise similar to the cases and readings carried out during the course, assessing the same learning outcomes and maintaining the same weighting. The minimum grade of 3 out of 10 is maintained.
¿ Individual and/or group presentation and defense of projects, reports, and/or studies (10%): students who have not passed or have not completed this activity during the teaching period may recover it in the ordinary and extraordinary assessment periods. To do so, they will have to complete, in addition to the final exam, a oral presentation and/or video based on cases and readings carried out during the course, assessing the same learning outcomes and maintaining the same weighting.
¿ Spoken or written exams (60%): an equivalent written or oral examination assessing the same learning outcomes. The minimum grade of 4 out of 10 is maintained.
The recovery activities in the ordinary and extraordinary assessment periods will maintain the same weighting as the original assessment activities.
To pass the course, students must achieve the minimum grades established for the corresponding assessment activities and obtain a final grade of at least 5 out of 10.
Grades obtained in assessment activities that have been passed will be retained throughout the academic year.
In case of repeating an assessment activity, the grade corresponding to the last attempt will be considered.
Author: Navas López, José Emilio
Title: Fundamentals of strategic management
Editorial: Civitas
Publication Date: 2018
ISBN: 9788491977513
Author: David, Fred R.
Title: Strategic management: a competitive advantage approach, concepts and cases: a competitive advantage approach
Editorial: Pearson
Publication Date: 2017
ISBN: 9781292148496
Author: Whittington, Richard
Title: Exploring strategy text and cases
Editorial: Pearson
Publication Date: 2020
ISBN: 9781292282459
Author: Guerras Martín, Luis Angel
Title: La dirección estratégica de la empresa: teoría y aplicaciones
Editorial: Civitas
Publication Date: 2022
ISBN: 9788411255424
Author: Teece, David J.
Title: Dynamic capabilities and strategic management
Editorial: Oxford University Press,
Publication Date: 2009
ISBN: 019954512