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Inicio / Estudios / Máster Universitario en Administración y Dirección de Empresas (MBA) / Plan de Estudios

Course Unit Description

ECONOMIC ANALYSIS OF THE FIRM

Course 2025-26

  • On-site

1.Subject data

Name: ECONOMIC ANALYSIS OF THE FIRM

Code: 212101002

Type: Compulsory

ECTS: 4

Length of subject: Per term

Semester and course: 1st Year - First term

Speciality:

Language: English

Mode of study: On-site class

2. Lecturer data

Lecturer data: TOBARRA GONZÁLEZ, MIGUEL ÁNGEL

Knowledge area: Fundamentos del Análisis Económico

Department: Economía, Contabilidad y Finanzas

Telephone: 968325625

Email: miguel.tobarra@upct.es

Office hours and location:

Qualifications/Degrees:

Academic rank in UPCT: Profesor Titular de Universidad

Number of five-year periods: 5

Number of six-year periods: 0

Curriculum Vitae: Full Profile

Responsible for the groups: G1, G2

3. Competences and learning outcomes

3.1. Basic curricular competences related to the subject

3.2. General curricular competences related to the subject

3.3. Specific curricular competences related to the subject

3.4. Transversal curricular competences related to the subject

3.5. Subject learning outcomes

1. Estimate demand functions and interpret the parameters obtained in the estimation
2. Predict the prices that will be in the different markets according to their structure
3. Adopt measures that improve the competitiveness of companies
4. Solve economic problems with the tools of economic analysis
5. Apply strategies in the company, from maximizing profits to adopting socially responsible policies
6. Managing and Analyzing Economic Data, both at the business and macroeconomic levels, that may affect the companies, markets and sectors in which they are located

4. Contents

4.1 Curricular contents related to the subject

Economic Analysis of demand and cost of the firm. Profit optimization. Market structure and price policies. I+D+i in firm decisions making. Cooperative and non-cooperative models. Analysis of the relevant economic environment for the firm

4.2. Theory syllabus

Teaching modules

Units

Unit 1

Theme 1. Introduction
1.1. Contents of firm economics
1.2. Firm behaviour framework
1.3. Ethics and social responsibility of firms

Unit 2

Theme 2. Demand
2.1. Individual demand
2.2. Market demand

Unit 3

Theme 3. Technology and costs
3.1. Technology and production
3.2. Costs of the firm

Unit 4

Theme 4. Market structures and Price policies
4.1. Pure competition
4.2. Monopoly and market power
4.3. Price policies

Unit 5

Theme 5. Strategic behaviour
5.1. Thinking strategically
5.2. Cooperative and non-cooperative behaviour

4.3. Practice syllabus

Name

Description

1. Introduction

Acquisition of FADESA by MARTINSA. Mistakes made in this commercial transaction will be analysed in the context of the real state sector.

2. Demand

Demand function estimate. Data and statistic programs will be used to estimate a demand function which parameter estimation has to be interpreted

3. Technology and Costs

How Priceline.com revolutionized the travel industry. Firm case in which Innovation, adaptation to change and adverse circumstances overcome have allowed the success of the firm

4. Market structure and price policies

Industrial structure of the Region of Murcia. Macroeconomic and microeconomic indicators will be used to analyse the situation and trend of one sector of the industry of the Region of Murcia

Strategic behaviour

The Cartel. The strategic behavior of the firm will be analysed. Colusion versus competition. Non-observance of laws. Possibility of not respecting cartel agreements.

Risks prevention

Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual"), with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find recommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.

4.4. Comments

5. Teaching method

Name

Description

Hours

In-class

Name

Class in conventional classroom: theory, problems, case studies, seminars, etc

Description

Explanation of more theoretical aspects through a master class supported by ICT.

Training sessions to develop practical or applied knowledge based on case studies, exercises, problems, practices, etc

This activity is associated with all learning outcomes.

Hours

32

In-class

100

Name

Class in the field or open classroom (technical visits, lectures, etc.).

Description

Case studies, practices solving

Attendance at seminars given by renowned professionals

This activity is associated with the learning outcomes 3 and 5

Hours

2

In-class

100

Name

Class in a computer classroom: practical classes / internships

Description

Activities to be done at a computer class

This activity is associated with the learning outcomes 1 and 6

Hours

4

In-class

100

Name

Assessment activities (continuous assessment system)

Description

Make exams and continuous assessment system activities

This activity is associated with all learning outcomes

Hours

2

In-class

100

Name

Assessment activities (final assessment system)

Description

Make exams as they are described in the corresponding convocatory

This activity is associated with all learning outcomes

Hours

2

In-class

100

Name

Tutorials

Description

Doubts solving

This activity is associated with all learning outcomes

Hours

2

In-class

50

Name

Student work: study or individual or group work

Description

Student personal work to make practices, case studies and individual survey

Individual study of the subject by the student

This activity is associated with all learning outcomes

Hours

56

In-class

0

6. Assessment method

6.1. Continous assesment system

Name

Description and criteria

Percentage

Name

Exam

Description and criteria

The exam consist of two parts. The first one, with 20 multiple choice questions and a value of 7 points. Each multiple choice question has three possible answers, two wrong and one correct. Two wrong answers penalize one correct answer. Non answered questions do not penalize. The second part, with one or two long questions theoretical-practical and a value of 3 points.

To overcome the subject, it is required to get at least 3 points (out of ten) in this exam.

This activity is associated with all learning outcomes.

Percentage

35 %

Name

Evaluation of written work, internships, cases, visits and seminars.

Description and criteria

Case sudies, exercises, practical cases, multiple choice questions and other activities are included.

Assessment criteria will be specified for each activity when they are proposed to the students. They can be solved at the classroom or the professor will indicate a delivery date (personal work of the student at home).

This activity is associated with all learning outcomes.

Percentage

30 %

Name

Performance, presentation and defense of individual and/or group work.

Description and criteria

Individual survey about a subsector of the industry of the Region of Murcia based on the indicators explained at class. The student has to explain these indicators, obtain data for the proposed subsector, show and analyse their trend. All these suposses 8 points out of ten. The other two points corresponds to personal contributions (for the proposed subsector) of the student. Oral presentation of the survey can be required.

This activity is associated with the learning outcomes RA24 y 6.

Percentage

35 %

6.2. Final assesment system

Name

Description and criteria

Percentage

Name

Exam

Description and criteria

The exam consist of two parts. The first one, that suposses 35% of the final mark, that corresponds to the exam of the continuous assessment system, with 20 multiple choice questions. Each multiple choice question has three possible answers, two wrong and one correct. Two wrong answers penalize one correct answer. Non answered questions do not penalize. To overcome the subject the student has to get at least 3 (out of ten points) in this part. The second part, with one long theoretical-practical question that suposses 30% of the final mark, that corresponds to the evaluation of practices, case studies, exercises, visits, seminars of the continuous assessment system.



This activity is associated with all learning outcomes.

Percentage

65 %

Name

Evaluation of written work, internships, cases, visits and seminars.

Description and criteria

Individual survey about a subsector of the industry of the Region of Murcia based on the indicators explained at class. The student has to explain these indicators, obtain data for the proposed subsector, show and analyse their trend. All these suposses 8 points out of ten. The other two points corresponds to personal contributions (for the proposed subsector) of the student. Oral presentation of the survey can be required.

This activity is associated with the learning outcomes RA24 y 6.

Percentage

35 %

Information

Comments

One student overcomes the subject if the weighted average of all the assessment activities is at least 5 (out of 10).

Those students that use the final assessment system, can choose between mantaining the mark of the individual survey (of the subsector of the industry) obtained in the continuous assessment system or deliver the survey again; they can choose between mantaining the mark obtained in practices, case studies, exercises, seminars obtained in the continuous assessment system or make the long question in the final exam; they can choose between mantaining the mark obtained in the exam in the continuous assessment system (if they got a minimum of three points out of ten) or making the corresponding part in the final exam. If a student did not get three points (out of ten) in the exam in the continuous assessment system he/she has to make necessarily the corresponding part in the final exam and obtain at least 3 points out of ten to overcome the subject.

7. Bibliography and resources

7.1. Basic bibliography

Author: Varian, Hal R.
Title: Microeconomía intermedia un enfoque actual
Editorial: Antoni Bosch
Publication Date: 2015
ISBN: 9788494107634

7.2. Supplementary bibliography

Author: Nicholson, W. y Snyder, C.
Title: Microeconomía Intermedia y sus aplicaciones
Editorial: CENGAGE
Publication Date:
ISBN:

7.3. On-line resources and others

Web pages and data set indicated by the professor
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(+34) 968 32 55 69

decanato@fce.upct.es

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