Name: ECONOMIC ANALYSIS OF THE FIRM
Code: 212101002
Type: Compulsory
ECTS: 4
Length of subject: Per term
Semester and course: 1st Year - First term
Speciality:
Language: English
Mode of study: On-site class
Lecturer data: TOBARRA GONZÁLEZ, MIGUEL ÁNGEL
Knowledge area: Fundamentos del Análisis Económico
Department: Economía, Contabilidad y Finanzas
Telephone: 968325625
Email: miguel.tobarra@upct.es
Office hours and location:
miércoles - 09:00 / 14:30
EDIFICIO DE LA FACULTAD CC EMPRESA, planta 3, Despacho Decano
Se recomienda enviar correo electrónico previo
miércoles - 16:00 / 17:00
EDIFICIO DE LA FACULTAD CC EMPRESA, planta 3, Despacho Decano
Qualifications/Degrees:
Academic rank in UPCT: Profesor Titular de Universidad
Number of five-year periods: 4
Number of six-year periods: 0
Curriculum Vitae: Full Profile
[CB10 ]. Students are required to have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
[01 ]. To be able to apply the knowledge acquired and to have the ability to solve problems in new environments, within broader (or multidisciplinary) contexts related to the company, public administration and the free practice of the profession.
[04 ]. To acquire skills in the teaching-learning process which allow them to continue training and learning in their particular field, both through established contacts with professors and professionals of the Master and in an autonomous way.
[19 ]. To anticipate internal and external states of alert in the future of business activity.
[20 ]. To adapt to important changes in the economic environment, such as economic crisis, catastrophes, abrupt changes in demand, etc.
[CT3 ]. Learning in an autonomous way
1. Learning in an autonomous way.
2. Estimating demand functions and analysing obtained parameters.
3. Anticipating prices depending on market structure
4. Taking actions to improve business competitiveness
5. Solving economic problems based on economic analysis tools
6. Implementing strategies as profit maximization or socially responsible policies.
7. Analysing economic data at macroeconomic and firm level that can affect markets, sectors and firms
Demand and cost analysis. Profit and sales maximization. Market structure and price policies. Research and development in company decision making. Analysis of the economic environment of the company.
Unit 1. Introduction
1.1. Contents of firm economics
1.2. Firm behaviour framework
1.3. Ethics and social responsibility of firms
Unit 2. Demand
2.1. Individual demand
2.2. Market demand
Unit 3. Technology and costs
3.1. Technology and production
3.2. Costs of the firm
Unit 4. Market structures and Price policies
4.1. Pure competition
4.2. Monopoly and market power
4.3. Price policies
Unit 5. Strategic behaviour
5.1. Thinking strategically
5.2. Cooperative and non-cooperative behaviour
Unit 1. Introduction
Acquisition of FADESA by MARTINSA. Mistakes made in this commercial transaction will be analysed in the context of the real state sector.
Unit 2. Demand
Demand function estimate. Data and statistic programs will be used to estimate a demand function which estimator have to be understood.
Unit 3. Technology and costs
How Priceline.com revolutionized the travel industry. Firm case in which Innovation, adaptation to change and adverse circumstances overcome have allowed the success of the firm
Unit 4. Market structures and price policies
Industrial structure of the Region of Murcia. Macroeconomic and microeconomic indicators will be used to analyse the situation and trend of one sector of the industry of the Region of Murcia
Unit 5. Strategic behaviour
Cartel. The strategic behavior of the firm will be analysed. Colusion versus competition. Non-observance of laws. Breach of cartel agreements
Promoting the continuous improvement of working and study conditions of the entire university community is one the basic principles and goals of the Universidad Politécnica de Cartagena. Such commitment to prevention and the responsibilities arising from it concern all realms of the university: governing bodies, management team, teaching and research staff, administrative and service staff and students. The UPCT Service of Occupational Hazards (Servicio de Prevención de Riesgos Laborales de la UPCT) has published a "Risk Prevention Manual for new students" (Manual de acogida al estudiante en materia de prevención de riesgos), which may be downloaded from the e-learning platform ("Aula Virtual"), with instructions and recommendations on how to act properly, from the point of view of prevention (safety, ergonomics, etc.), when developing any type of activity at the University. You will also find recommendations on how to proceed in an emergency or if an incident occurs. Particularly when carrying out training practices in laboratories, workshops or field work, you must follow all your teacher's instructions, because he/she is the person responsible for your safety and health during practice performance. Feel free to ask any questions you may have and do not put your safety or that of your classmates at risk.
Theory class: Activities consisting of training sessions to develop theoretical knowledge based on concepts and theories
Explaining major theorical concepts with TIC help
20
100
Problem solving class: Activities consisting of training sessions to develop practical or applied knowledge based on problem solving exercises, or practical cases
Training sessions to develop practical or applied knowledge based on practical cases, exercises, problems or cases of study
8
100
Laboratory or field practice class: Activities aimed at developing practical or applied skills by the student supervised by a remote teacher
Cases of study, practices solving
4
100
Practical class in the computer room: Activities for the acquisition of certain skills through the use of specific software
Activities to be made in the computer room
4
100
Seminars, tutorials led by teaching staff, conferences, visits, round tables, etc .: Activities to develop theoretical, practical or applied knowledge based on specific topics or views of the profession
Attendance to seminars taught by professionals of recognized prestige
2
100
Assessments (continuous assessment system): speaking or writing tests, presentations, individually or in groups, which should include the knowledge acquired in the classes. Formative and summative assessment activities are included here
Exams and activities of the continuous assessment system
2
100
Assessments (final assessment system): speaking or writing tests, individually or in groups, which should include the knowledge acquired in the classes. Summative evaluation is included
Making the exams that are proposed in the examinations convocatory of the final assessment system
2
100
Tutorials: Individual or in groups, will serve to advise, resolve any doubts, guide, monitor work or the knowledge acquired
Solving any student's doubts
2
50
Carrying out individual or group assignments: Autonomous and / or collaborative learning to develop theoretical, practical or applied knowledge by carrying out projects, practice reports and / or assignments
Personal work of the student to make practices, cases of study and survey
38
0
Individual study: Time dedicated to studying the subject
Time dedicated to studying the subject
18
0
Exam
Consists of two parts. The first one has a value of seven points. It consists of 20 multiple choice questions. Each question has three answers, one correct and two false. Two wrong answers penalize one right answer. Non answered questions do not penalize. The second part has a value of three points. It consists of one long theoretical-practical question. Learing outcomes: From 1 to 6.
35 %
Evaluation of practical sessions, visits and seminars
It includes practical cases, exercises, cases of study, multiple choice questions and other activities. The evaluation criteria will be specified for each activity when they were proposed to the students. Learing outcomes: From 2 to 6.
30 %
Individual assignment
Each student will make an analysis of an industrial subsector of the Region of Murcia based on indicators explained in classes. Students will have to explain the indicators, obtain the data needed, and study their evolution. All the indicators will have the same value and together will amount to 8 points. The other two points will correspond to personal contributions to the analysis of the industrial subsector chosen by each student. Learing outcomes: 1 and 7.
35 %
Exam
Consists of two parts. The first one has a value of seven points. It consists of 20 multiple choice questions. Each question has three answers, one correct and two false. Two wrong answers penalize one right answer. Non answered questions do not penalize. The second part has a value of three points. It consists of one long theoretical-practical question. Learing outcomes: From 1 to 6.
65 %
Individual assignment
Each student will make an analysis of an industrial subsector of the Region of Murcia based on indicators explained in classes. Students will have to explain the indicators, obtain the data needed, and study their evolution. All the indicators will have the same value and together will amount to 8 points. The other two points will correspond to personal contributions to the analysis of the industrial subsector chosen by each student. Learing outcomes: 1 and 7.
35 %
Self-evaluation questions
Those students that were evaluated in the final system can mantain the mark of the Individual assignment (industrial subsector) obtained in the continuos system or can deliver it again.